“What if you could search into the future? Now you can.” This is the claim by the website Recorded Future (https://www.recordedfuture.com/) that uses predictive analytics to “…unleash all that mankind knows about the future.” The website was featured in the article The Pre-Crime Comes to the HR Department http://itmanagement.earthweb.com/feature/Pre-crime-Comes-to-the-HR-Dept-3905931.htm) which is an interesting account of how data scraped from cyberspace is being used to predict future actions. The article also features another website, Social Intelligence (www.socialintel.com/) that performs a similar service. However, this site will also follow the employee via cyberspace and alert the employer of any potential misconduct or indicator of future misconduct. I find this article raises some important question for public administrators:
1. What are the ethical boundaries of cyberspace? Solely because information is available or an encounter is possible in cyberspace does this validate its action and use? And, how does this information and encounter—being that it takes place in cyberspace—differ from an encounter in “real” space in terms of ethical norms, legality and the public good?
2. What really can we predict? Dr. Herbst (ASU Professor) suggests that in regression analysis only very small percentage of interactions can be seen as potentially causal or predictive as the error term is where the majority of the interactions are explained. I assume some form of regression or similar statistics methods are used in predictive analysis and the capacity to accurately predict appears relatively limited.
· Secondly, how does the reliance on quantitative data account for factors that are difficult to measure, isolate minority populations and promote homogeneity over diversity? Lessig (2006) contends that the nature of code is restrictive and needs to be carefully considered by those who construct it. He provides the parallel analogy for policy.
· Furthermore, what are we saying by removing the power of the error term and possibility for a person to change. Does synergy—The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects (Wikipedia definition)— cease to exist is within this concept?
I think this article reinforces the notion by Lessig (2006) that we should consider the constitution of the society we want to live in, paying attention to the code (policies within and without the internet) we construct and their effects on our lives.
Techno Savy Public Administrators
Why should this new approach be useful (Hint: Lessig, especially chapter 7, will probably be helpful in this part)?
Techno Savy Public Administrators
What problem are you trying to address?
A central problem that has been noted in public administration literature is the lack of participation in the electoral process by citizenry. The voter turnout for the Primary Mayoral Election in Phoenix only garnered 22% participation (AZ Republic, http://www.azcentral.com/arizonarepublic/local/articles/2011/09/30/20110930phoenix-dual-polling-places-may-stifle-turnout.html), which was an increase from the previous year. Alongside these dismal voter turnout rates reside low satisfaction and trust in the government. The most recent Gallop Poll indicates that 81% Americans are dissatisfied with the way the nation is governed and 69% indicate they have “not very much” or “none at all” trust and confidence in the legislative branch of the federal government (http://www.gallup.com/poll/149678/americans-express-historic-negativity-toward-government.aspx). I will examine the problem of low levels of government trust as a byproduct of low rates of participation in government and community involvement.
What current approaches are being used?
Currently a push for transparency is in effect to increase accountability and thus trust by citizens through legally mandating disclosure of the work being performed by the government and the allocation of resources. Furthermore, the resurgence of goals and performance metrics are a popular mechanism of demonstrating effectiveness and efficiency of governmental actions. As these structural changes provide a more accessible paper trail, they haven’t been successful in addressing the issue of trust which has been dropping precipitously since 2006 (Gallop Poll, September 26, 2011). A report by the United Nations: Managing Knowledge to Build Trust in Government states “E-Government’s ultimate objective is to provide a viable framework to make public services high quality, accessible and convenient” (http://unpan1.un.org/intradoc/groups/public/documents/UN/UNPAN028460.pdf#page=280). I argue that a necessary component of E-Government not directly addressed in this document is the leveraging of technologies to increase the participation of citizens, not only in voting on policies and public officials but also taking part in the delivery of services and strengthening of community relationships (social capital). This I believe has the potential to lead to community protective factors and less intervention by the government. Moreover, I purport that trust will increase when the response-ability for action is transferred from the government back to the community (which includes local government, private, non-profit and local organizations).
Why should this new approach be useful (Hint: Lessig, especially chapter 7, will probably be helpful in this part)?
I propose that local government institutions utilize the framework of social networking sites and appropriate rating mechanisms to promote the discussion, collaboration and action for social advocacy. For example, utilizing the model of the website foursquare, a local government could track where and how much volunteerism, neighborhood clean-ups, voting registration, town halls, etc took place. The emphasis (represented by badges) shifts from the individual activities and consumption to the collective action for the benefit of the community. Additionally, the concept behind distributed moderation could be utilized to encourage the individuals with the highest attendance or social action impact to host a community forum. I think the metrics utilized by government would be a significant difference between what is being done in the private sector. The focus could shift from Number of Friends, Likes, Page Views, External Reviewers, etc. to Percentage of “free-time” volunteering, whales saved, trees planted, children mentored, etc. Note: I don’t endorse the sole use of quantitative metrics as I believe they falsely promote excess. However, I recognize their effects on normative behavior.
This approach, rather than instituting a legal regulation for transparency, proposes an architectural opportunity for community engagement through local government internet sites. This also redefines the normative framework of civic participation from voting to community development, which is reminiscent of the Kennedy era, “ask not what your country can do for you—ask what you can do for your country.”
Moreover, sites such as echo http://echo.to/en/ (still in the beta stage) are reminders of the positive use of social media towards the end goal of action rather than passive or inconsequential consumptive participation. The article on the Economies of Attention by Goldhaber provides an interesting perspective on human nature and the future of communication. Public administrators can learn from this in order to provide interesting attention measurable activities in cyberspace that promote stronger communities and active political participation.
Market Use


